‘The Light That Attracts Us: Nocturnal Animals’ is a debut project for Isola Design District by interior design trio ZeroCollectiveSavina Radeva, Aleksandra Ivanova, and Egle Skuodaite. The designers collaborated to create an installation particularly tailored to the atmosphere of the location –  a tribute to Bar Bah, to Isola and to Milano.

Inspired by the unique social and cultural mix of Isola’s nightlife the designers created a graphic piece using neon lights to attract the ‘nocturnal’ clients of the venue and to establish a meeting point.

The illuminated art looks like distorted chaos when you see it from the street but it all resolves into a perfect 3D image when you reach the intended vantage point – the front door of Bar Bah.

The interaction between the Isola neighbourhood and Bar Bah is highlighted by the collection of reflective panels that constitute part of the installation. The slightly distorted images of Isola’s cityscape, evoke the world of comic books and superheroes to enhance the urban character of venue.

See the article on design boom!

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